COVID 19 IMPACT ON INCENSE INDUSTRY

Since ancient times, India has had a rich tradition of using incense sticks on many auspicious occasions. Incense sticks have had acceptance since Vedic times and have found mention in the Atharvaveda and Rigveda. They are also known as agarbatti, which is derived from the Sanskrit word agaravarthi (agar means aroma and varthi means wound). Incense sticks enhance the experience of meditation through their aroma. Agarbattis convey the image of a temple and a shrine in the mind of an Indian devotee. The sacred perfume emanating from incense sticks changes the whole atmosphere of a place of worship. Incense sticks have been an important element in the performance of religious rites. The purposes of incense sticks are to spread fragrance, to unwind one self’s generosity and mindfulness, deep concentration while meditation, reducing stress anxiety, opening the doors to the pureness of spirituality, aid to sound sleep, to clear negative energy and to incorporate fire element into the rituals. Incense sticks are a vital part of any Hindu ritual. They remove unpleasant odors and purify the atmosphere for sacred rituals.

COVID-19 a big tremor to the entire world and to all the industries across the entire globe resulting into a massive pandemic. Nobody has been able to save themselves from this deadly disease that has been rapidly spreading across all over. The outbreak of this virus began from China and then has spread all over the world within no time. This situation has caused a bizarre situation in the hospitals, the stock markets have hit their lowest and the human race lives in constant fears. The virus has taught everyone the minimum requirements of living and the importance of natural purity. This has explained the human race the heights of usage of artificial intelligence.

The corona period of Indian Agarbatti industry has begun earlier during the month of August because of the increase of duties on the bamboo sticks. Dependence on bamboo sticks is still on the country through imports. This turned out to be a huge problem to the industry. After the deadly pandemic begun, the employment crisis, price of raw materials has increased, salesman cannot tour for marketing, transportation interstate and exports are on standstill, arrears in the financial department and ban on worship and mass religious places. Everything was on halt and without any idea of commencement.

As agarbatti being a symbol of divine reverence, divine miracle to be restored to its simple and original form. Thus, the commencement was initiated with plenty of safety measures. The laborer is mandatory asked to wear the masks at all time of work, transportation was provided to avoid public contraction, sanitization as they enter factory premises, temperature checking while entering and exiting the premises as well as oximeter checking, social distancing while work and regular sanitizing of all the members and all places. Everyone was valuing one another and maintaining utmost care while working. This pandemic has bought about many changes in the daily routine of the entire human race. The “new normal” has sunk into everyone and the industry have begun to run. Every measure has been taken to maintain the utmost safety. As agarbatti defines the purpose of divinity, purity, and spirituality, thus is the beginning to “new normal” at a whole new level with the drive of hard work and the enthusiasm to work with high spirits.

BY CHARU PERFUMERY NOV 13, 2020

INCENSE STICKS ROOTS SECRETS

In the land of subculture, shades and perfume; incense stick (also called Agarbatthi) has been a subculture because the time of Vedas. The Atharva Veda and Rig Veda are the oldest sources in the international wherein there was a point out of incense.

This highlights the deep rooted relation among incense and India. Although incense making become attributed to most effective the monks, however the appeal of incense was skilled with the aid of almost anyone. The alluring aroma of incense secure and made ecstatic nearly every person. The restoration contact of the incense aroma has helped alleviate sufferings of both mental and bodily kingdom of many. Ayurveda mentions the importance of incense in treatment of illnesses and protection of good health. Religions of the Vedic time like Hinduism included incense in its subculture. Buddhism too soon followed incense as an imperative a part of its non secular practices and ceremonies. As those religions spread all over the global; the aroma and the practice of the use of incense also disseminated.

Incense has an exceptional soothing and rest effect at the thoughts. A comfy mind in flip is extra receptive and suitable to carry out meditation. The practice of burning incense also has a symbolic significance in Hindu Philosophy.

The Hindu Philosophy preaches us all sacrifice for the betterment of the society. On the lines of this philosophy, incense burns itself absolutely or in different phrases sacrifices itself totally for the betterment of the environment and to please the senses of the devotees to enjoy enlightenment via assembly with the Supreme Being. Thus symbolically, the incense sacrifices itself for a greater purpose.

BY CHARU PERFUMERY JUNE 03, 2019

RIGHT TIME TO BURN INCENSE STICKS

An Incense Stick infuses our aura with a pleasant smell. But apart from spreading scent, it helps a lot in many other things.

BY CHARU PERFUMERY DEC 10, 2016

MAKING INCENSE STICKS WITH ESSENTIAL OILS

I love burning incense! Loose incense, stick incense, cone incense. I’m a fan of them all! I especially love to make my own incense and customize the scent.

BY CHARU PERFUMERY DEC 10, 2016

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