Testimonials can be part of communal marketing. Sometimes, the cartoon character can be a testimonial in a commercial.

Manju

The term “testimonial” most commonly applies to the sales-pitches attributed to ordinary citizens, whereas the word “endorsement” usually applies to pitches by celebrities.

Bhavya

In promotion and advertising, a testimonial or show consists of a person’s written or spoken statement extolling the virtue of a product.

Shushrut