Testimonials can be part of communal marketing. Sometimes, the cartoon character can be a testimonial in a commercial.
Ambika
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The term “testimonial” most commonly applies to the sales-pitches attributed to ordinary citizens, whereas the word “endorsement” usually applies to pitches by celebrities.
Bhavya
In promotion and advertising, a testimonial or show consists of a person’s written or spoken statement extolling the virtue of a product.
Shushrut